Pedal Mettle – the notion that the simple act of riding a bicycle and the accompanying surmountable challenges, as a practical alternative to driving, greatly enhances the confidence, perseverance, contentment, and satisfaction of the cyclist.  Development of these character traits propagates changes in cyclists’ abilities to overcome adversity to other aspects of their lives by establishing an avenue for discovering innate resilience.  Pedal Mettle is a space for unbridled, unapologetic and uncompromising advocacy for an acceptable cycling environment.

Increase the legitimacy of bicycling as transportation.